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Northbound GTM

AI GTM Engineering Consulting Studio

Revenue is a system.We engineer it.

An independent studio designing AI-native go-to-market systems for B2B companies that refuse to grow by headcount alone.

01 / Approach

Most companies don't have a pipeline problem. They have a signal problem: too many tools, too much noise, and nothing connecting what buyers do to what sellers do next. We design that system, build it, and hand you the keys.

02 / What changes

The gaps a real GTM engine closes.

  • Before

    Leads wait on a person

    Website leads sit in the CRM until someone happens to notice them.

    With the engine

    Scored and routed in minutes

    Every signal is scored and in front of its owner, usually within five minutes.

  • Before

    Pipeline isn't counted

    Deals are created late or without a value, so the forecast is a guess.

    With the engine

    Every opportunity counts

    Deals open at booking with a planning value, and blanks are filled automatically.

  • Before

    Demos go missing

    Meetings booked outside the system never make it into the pipeline.

    With the engine

    Every meeting is caught

    Calendars are checked continuously and outside bookings are detected and logged.

  • Before

    Credit is set by hand

    Attribution depends on someone remembering to update a field.

    With the engine

    Credit is automatic

    The rep who sourced or worked the account is credited from real activity.

  • Before

    Churn is found late

    Customer status drifts between billing, product, and CRM for months.

    With the engine

    Customer state stays current

    Status syncs every few minutes, with an alert the moment systems disagree.

03 / The engine

Every buying signal becomes an agent-activated opportunity.

Agents catch, score, and route every signal, then put the next step in front of the person who owns it. The same loop runs for every account, no matter where the interest came from. This is what we build.

Site visits, forms, bookings, ad clicks, chats, LinkedIn replies, and CRM changes all come through one front door.

Listen

Illustrative

Incoming signals

Live
  • ChatAsked about SSO and data residency
  • LinkedInReplied to a rep's message
  • AdsClicked ABM ad for security buyers
  • FormRequested the platform overview
  • BookingDemo booked for Thursday, 2:00 PM

Nine ways in, one front door. Inbound and outbound are judged by the same rules.

2weeks

From kickoff to a written diagnosis of where pipeline is won and lost.

6–12weeks

To design, build, and launch a working go-to-market engine.

1team

Strategy, systems, and implementation. No hand-offs between agencies.

0black boxes

Every workflow, prompt, and dashboard is documented and yours.

04 / Capabilities

Six disciplines. One connected engine.

  1. 01

    Market Intelligence

    Map the accounts and buyers most likely to convert, then rank them by live intent and fit, not last year's spreadsheet.

    • ICP
    • Segmentation
    • Intent data
  2. 02

    Narrative & Positioning

    A sharper story, tested against how your buyers actually talk in calls, reviews, and the questions they ask.

    • Messaging
    • Personas
    • Category
  3. 03

    Signal-Based Outbound

    Agent-assisted research and personalization that reaches the right person at the right moment, with reps in control.

    • Prospecting
    • Sequencing
    • AI agents
  4. 04

    Revenue Systems

    CRM, enrichment, and engagement tools wired into one system, so data flows cleanly and nothing leaks between teams.

    • RevOps
    • CRM
    • Automation
  5. 05

    Pipeline Analytics

    Instrumentation from first touch to closed revenue, so you know which motions compound and which to cut.

    • Attribution
    • Forecasting
    • Dashboards
  6. 06

    Team Enablement

    Playbooks, guardrails, and training that make AI a daily habit for sellers and marketers, not a side project.

    • Playbooks
    • Training
    • Governance

05 / Process

From diagnosis to an engine that runs without anyone.

  1. 01 / Weeks 1–2

    Diagnose

    We audit your funnel, data, and tooling end to end, interview your team and customers, and find where revenue is actually won and lost.

    OutputA written diagnosis and a ranked list of opportunities.

  2. 02 / Weeks 3–4

    Design

    We design the target system: segments, narrative, plays, data flows, and the AI stack to run them, sized to your team, not ours.

    OutputA GTM blueprint with architecture and a build plan.

  3. 03 / Weeks 5–12

    Deploy

    We build and launch alongside your team, measuring every release against the pipeline metrics we agreed on up front.

    OutputLive workflows, dashboards, and documented playbooks.

  4. 04 / Ongoing

    Compound

    We tune what works, retire what doesn't, and train your people until the engine runs, and keeps improving, without anyone holding it up.

    OutputA system your team owns and operates.

06 / Your stack

The glue between tools you already pay for.

We are tool-agnostic. The engine is built on the stack you already run, so nothing here is a recommendation to buy. Your CRM stays the system of record, and every decision the engine makes leaves an audit trail.

  • System of record

    Your data stays where it lives.

    We read from and write to the CRM and warehouse you already run. Nothing moves into a system we own.

    • HubSpot
    • Salesforce
    • Attio
    • Snowflake
    • BigQuery
    • Supabase
  • Where people act

    Work shows up where your team already is.

    Briefs, alerts and approvals arrive in chat and email, not in another dashboard.

    • Slack
    • Microsoft Teams
    • Claude
    • Gmail
    • Outlook
    • Notion
  • Meetings and calls

    Every conversation becomes a signal.

    Calls and meetings are captured, summarized and written back to the record.

    • Cal.com
    • Calendly
    • Google Calendar
    • Google Meet
    • Zoom
    • Gong
    • Granola
    • Fireflies
    • Nooks
  • Who they are

    One view of every account.

    Firmographic, intent and community data resolve into a single picture of who is buying.

    • Apollo
    • Clay
    • 6sense
    • G2
    • Common Room
  • Reaching out

    Outreach that follows the signal.

    Email, social and paid run from the same trigger and the same message.

    • LinkedIn
    • Outreach
    • Salesloft
    • Instantly
    • HeyReach
    • Google Ads
    • Meta Ads
  • Measuring

    One number everyone believes.

    Product, web and pipeline data roll up into a single read of what is working.

    • PostHog
    • Amplitude
    • Mixpanel
    • Google Analytics
    • Search Console
    • Metabase
  • Automation and agents

    Agents with a paper trail.

    Workflows and agents do the repeatable work, with every action logged.

    • n8n
    • Zapier
    • Make
    • OpenAI
    • Vercel
    • Sentry

Examples, not endorsements. We connect most tools with an API. Logos are trademarks of their owners and identify products we have connected, not partnerships.

07 / Fit

We're not for everyone, that's ok.

An engine only pays back in the right conditions. We would rather tell you now than twelve weeks in.

This is not for you if

  • You are still finding product-market fit.

    An engine amplifies demand. It cannot invent it.

  • You want a lead-gen agency.

    We build the system. We do not rent you a list or a team of callers.

  • Nobody on the executive team owns revenue operations.

    Without a sponsor, the engine becomes a side project.

  • You need it live in two weeks.

    The diagnosis alone takes two. We will not skip it.

08 / FAQ

Questions, answered.

Fit and scope

The engagement

Tools and data

AI and results

Next step

Build the engine.

Thirty minutes. We'll map your biggest pipeline opportunity and tell you honestly whether AI is the right lever for it.